What are unreturned missed calls costing you?
A missed call isn't a lost lead. An unreturned one might be. Enter your own numbers to see the revenue at risk every month.
Defaults are example assumptions. Replace them with your numbers.
Revenue at risk
₹0/ month
- Unreturned calls / month
- 0
- Likely lost sales / month
- 0
- Revenue at risk / year
- ₹0
The calculation
- Missed calls / day
- × share not called back
- × working days
- × conversion rate
- × deal value
Raw phone logs show missed calls, but not whether someone called back later. The number that matters is missed calls with no successful follow-up.
CallTrackly checks later call activity and keeps a queue of missed calls that were never returned, so the share in this calculator can trend towards zero.
Questions
How is the cost of missed calls calculated?
Missed business calls per day × share never called back × working days gives unreturned calls per month. Multiply by your enquiry-to-sale conversion rate and average deal value to estimate revenue at risk.
Are the default numbers industry benchmarks?
No. They are example assumptions so the calculator starts with something. Replace every value with your own numbers for a meaningful estimate.
Does every unreturned call mean a lost sale?
No. The estimate applies your own conversion rate, so it shows the revenue those enquiries would typically have produced, not a guaranteed loss.
Stop losing missed calls
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