Our approach
CallTrackly does not use advertising cookies. The public website uses local storage to remember your cookie choice. The account console uses strictly necessary storage and secure cookies for authentication, session continuity, security, and user preferences. Necessary technologies cannot be disabled through the consent tool because the requested service would not function without them.
Optional analytics
The public website uses Google Tag Manager to load Google Analytics 4 under the regional controls described below. It measures page views and selected interactions such as trial, demo, contact, WhatsApp, integration-request, and template-download actions. We configure analytics without Google advertising signals or ad-personalization signals and do not intentionally send names, email addresses, phone numbers, call data, form contents, or other customer records to analytics.
In consent-sensitive regions, analytics is disabled by default and its script is not requested until you choose Connect site insights or enable CallTrackly site insights in Cookie settings. We currently allow privacy-limited analytics by default only for visitors detected in the United States, Australia, or New Zealand, where our present configuration uses an opt-out model. Global Privacy Control and browser Do Not Track signals disable that regional default. If country detection is unavailable, CallTrackly uses the safer consent-first behavior.
Rejecting optional cookies does not limit the website. You can change or withdraw your choice at any time through Cookie settings in the footer, including in a region where analytics is enabled by default.
If JavaScript is disabled, the Google Tag Manager fallback iframe is requested. This fallback cannot use our JavaScript-based consent controls. You can block it through your browser's privacy or content-blocking settings.
Managing browser data
You can change analytics consent through Cookie settings in the website footer or remove stored website data through your browser settings. Withdrawing analytics consent removes accessible Google Analytics cookies from the CallTrackly domain. Clearing console authentication cookies signs you out. Browser privacy controls may also limit storage, but some account features may stop working as a result.
Questions about this document? Email legal@calltrackly.com.